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Marketing Manager, Direct Response (Retention)

October 26 2021
Industries Education, Training , Healthcare, social assistance
Categories Account management, Campaign, Administration, Management, Customer service, Customer Service, Call Centres, Health, Medical, Marketing, Communications, Public Relations
Toronto, ON

Job Posting # 881551

Position: Marketing Manager, Direct Response (Retention)
Site: Hydro Place 700 University Avenue, 4th Floor
Department: The Princess Margaret Cancer Foundation
Status: Permanent Full-time

Do you want to be part of a bold, daring, and ambitious team that will Conquer Cancer In Our Lifetime?

About Us

As one of the world’s leading cancer charities, The PMCF raises funds for Princess Margaret Cancer Centre, one of the top 5 cancer research centres in the world, to deliver future care now.

For more than a decade, The PMCF has been on an aggressive growth trajectory. Setting daring and audacious goals is a mindset that is driven by our culture and passion to perform. We have pioneered many successful fundraising programs, including our world-leading Princess Margaret Home Lottery, and some of the world’s largest cancer fundraising events. The foundation’s vision, which will be your vision, is to Conquer Cancer In Our Lifetime

The Princess Margaret is a proud member of University Health Network, Canada’s largest research hospital network, which also includes Toronto General Hospital, Toronto Western Hospital, Toronto Rehab Institute and The Michener Institute for Education.

About the Team

Our Marketing Department’s vision is to create world-class, awarded, strategic creative communications in support of all our business functions, leading The PMCF to become Canada’s most respected charitable foundation. Our culture of innovation and collaboration has helped The Princess Margaret to become a highly revered cancer centre that is recognized on the global stage for consistently surpassing our fundraising goals. If you are a relationship builder and problem solver with exceptional marketing abilities, a “can-do” attitude, and a strong desire to contribute to our mission to Conquer Cancer In Our Lifetime, we would love to hear from you!

About the Role

The Manager, Marketing Retention reports to the Marketing Director, Retention, and is responsible for leading the marketing and fundraising communication for the Leadership Giving (mid-level) program, Estate Giving program, and Philanthropy (major gifts) program. Accountabilities include the acquisition, stewardship and retention of mid-level donors who give at the $1,000 to $50,000 level, with a focus on the direct response program; direct response engagement of major donors; and engagement of donors in support of the Estate Giving portfolio.

You Will:

  • Leads the development and execution of annual marketing plans for Leadership Giving, Estate Giving and Philanthropy portfolios
  • Achieves annual portfolio objectives including Leadership Giving direct response fundraising revenue
  • Works collaboratively with internal client contacts across the three portfolios to provide strategic marketing support, including senior internal clients at the VP, AVP and Director level
  • Manages relationships with partner agencies including advertising, media and marketing platform partners
  • Plans, develops and oversees the execution of a series of mailings throughout the calendar year to acquire, retain and steward Leadership Giving donors
  • Manages the execution of direct mail, email, online direct response campaigns and stewardship initiatives including agency or internal creative service briefings, paid media targeting, donor data strategies and data requests, creative development, tracking & post analysis of campaigns
  • Responsible for reporting of revenue, expense and retention targets
  • Work collaboratively with internal partners including Creative Services, the Annual Giving direct response team and Business Operations to ensure smooth day to day operations
  • Monitors and evaluates trends in direct response marketing to identify new opportunities and recommend adjustments to strategies as appropriate

You Have:

  • Minimum 5 years of experience in fundraising, direct and digital marketing, marketing or equivalent experience in a complex environment, preferably within charitable sector
  • Proven strategic thinking and planning abilities
  • Effective project manager with high attention to detail and the ability to manage multiple priority projects over varying timelines
  • Excellent interpersonal and communication skills to a varied audience including senior leaders
  • Proactive self-starter who works collaboratively but is also comfortable initiating projects and working autonomously
  • Strong results orientation with a history of proven success
  • Experience with CRM/databases, preferably Raiser’s Edge or Blackbaud CRM
  • Experience with Google Analytics and Mail Chimp preferred
  • Passion for our vision: To Conquer Cancer in Our Lifetime

Why work with us?

  • Experience a sense of purpose that you won’t get anywhere else, in any other job. You will be making a difference for millions of people impacted by cancer
  • We offer a competitive compensation package including competitive salary, incentive pay, health benefits, and Health of Ontario Pension Plan
  • We have an open and approachable culture that enables you to bring your best ideas forward
  • We will invest in your growth through ongoing learning opportunities, individual development planning, and education assistance programs
  • We offer flexible working arrangements to support your need to balance life at work and at home

Vaccines (COVID-19 and others) are a requirement of the job unless you have an exemption on a medical ground pursuant to the Ontario Human Rights Code.

If you are interested in making your contribution at UHN, please apply on-line. You will be asked to copy and paste as well as attach your resume and covering letter. You will also be required to complete some initial screening questions.

Closing: Until Filled

For current UHN employees, only those who have successfully completed their probationary period, have a good employee record along with satisfactory attendance in accordance with UHN's attendance management program, and possess all the required experience and qualifications should apply.

University Health Network thanks all applicants, however, only those selected for an interview will be contacted.
UHN is a respectful, caring, and inclusive workplace. We are committed to championing accessibility, diversity and equal opportunity and welcomes all applicants including but not limited to: all religions and ethnicities, LGBTQ2s+, BIPOC, persons with disabilities and all others who may contribute to the further diversification of ideas. Requests for accommodation can be made at any stage of the recruitment process providing the applicant network